Promo Insiders: Welcoming Fall With Treats & Promo Tricks

Insights from the video:

Unique and Creative Holiday Products

🎃 "You can capitalize on the Fall season by creating sensory experiences like pumpkin spice scented coasters and engaging people through social media polls."

🤔 The ability of professionals in the industry to come up with unique and creative promotional ideas is always impressive.

🍬 The speaker expresses their fascination with cotton candy grapes, stating, "First time I ever had a cotton candy grape. I was just like blown away like how can they make this taste just like buying candy and I know it's just sugar."

🍵 The variety of flavors in Jelly Belly's boba milk tea collection, including matcha, taro, and Thai milk tea, offers an interesting twist on traditional jelly beans.

📅 Marshmallow Advent calendars, featuring different flavors for each day, are a fun and interesting holiday product that quickly sells out.

🎶 Getting creative with music-themed treats is a clever idea that keeps consumers engaged with the brand for a whole month. Halloween Promotions and Costumes

🎃 Planning promotions for holidays like Halloween often starts three months in advance, which may seem early to consumers but is standard practice in the industry.

🦖 The speaker's most memorable Halloween costume was a green crayon, which was made by their mom and also served as material for their brother's dinosaur costume, showcasing creativity and resourcefulness.

😂 Dressing up in unique costumes for Halloween is more fun than following popular trends like Elsa or Moana.

🌙 Glow-in-the-dark bags are a popular choice for Halloween, as they align with the nighttime nature of the holiday and add an extra element of fun and excitement.

Summary

TLDR: The key idea of the video is that the promotional products industry can capitalize on the Halloween and Fall season by creating sensory experiences, engaging people through social media polls, and using personalized promotional items.

1. 00:00 🎃 Halloween shopping starts early in retail, with promotional products industry preparing after Fourth of July, planning promotions three months in advance, and stores selling Halloween candy in July, as fall promotions like pumpkin spice latte are released earlier each year.

   1.1. Halloween shopping starts earlier in retail, with people in the promotional products industry preparing after Fourth of July.

   1.2. Preparing for the fall season, including Halloween, involves planning promotions three months in advance, even though it may seem early to consumers, and some stores have already started selling Halloween candy in July.

   1.3. Chocolate doesn't go bad quickly, and fall promotions like the pumpkin spice latte are being released earlier each year.

2. 03:23 🎃 The speakers share their favorite Halloween costumes from childhood, including a green crayon and a dead flight attendant, and discuss their minimalistic approach to costumes and getting candy.

   2.1. The speaker shares their favorite Halloween costume from elementary school, a green crayon, while another person mentions their minimalistic approach to costumes and getting candy.

   2.2. We have a box turtle named Charlie who we thought was a boy but is actually a girl, and my mom dressed me up like her by putting a shell on me.

   2.3. The speaker shares a story about a memorable and embarrassing costume they wore, including a green top, clown wig, and being bullied, and mentions that they have pictures to share.

   2.4. As a child, the speaker had a strange fascination with airplanes and wanted to be a dead flight attendant for Halloween, inspired by movies like "Snakes on a Plane" and "Castaway."

3. 07:31 🎃 Local Brewery offers reusable adult sippy cups for trick-or-treating with beer, allowing parents to enjoy a drink while walking with their kids.

   3.1. The speaker discusses the enjoyment of creating unique costumes for Halloween, sharing examples of costumes they have seen in the past and expressing the fun of finding outfits and thrifting.

   3.2. Favorite Halloween candy, especially Kit Kats and dark chocolate, and a question about whether moms dread Halloween.

   3.3. Local Brewery offers reusable adult sippy cups for trick-or-treating with beer, allowing parents to enjoy a drink while walking with their kids.

4. 11:11 🎃 Promo industry can capitalize on the Halloween and Fall season by creating sensory experiences and engaging people through social media polls, using promotional items like personalized pumpkins and business cards, reusable Halloween-themed bags, and incorporating seasonal treats with branding.

   4.1. Promo industry can capitalize on the Halloween and Fall season by creating sensory experiences like pumpkin spice scented coasters and engaging people through social media polls.

   4.2. Promotional items like pumpkins with personalized messages and business cards can be effective for sales reps and distributors to leave behind for clients, as demonstrated by a real estate agent's experience with a mortgage guy who gives seasonal gifts.

   4.3. The speaker discusses the creativity of using seasonal treats with branding as a promotional tool, such as using pumpkins or pots of mums with business cards attached, which can be appreciated by people and leave a memorable impression.

   4.4. Reusable bags, especially Halloween-themed ones, are a useful promotional item for businesses to give out during trick-or-treating, as they can hold candy and marketing materials while also providing a glow-in-the-dark option for safety.

   4.5. The speaker tries campfire s'more M&Ms and shares their love for bonfires and s'mores in the fall.

5. 15:40 🍫 The speaker discusses fall treats like toasted marshmallow chocolate and Halloween-colored Junior Mints, while also mentioning Christmas Oreos, and shares their thoughts on different flavored snacks, including pumpkin pie and green cookie Twix, but expresses dislike for white chocolate and warns about the potential negative effects of eating too much watermelon cotton candy.

   5.1. The speaker discusses different treats for fall, including a chocolate with a toasted marshmallow flavor and Junior Mints in Halloween colors, while also mentioning Oreos for Christmas.

   5.2. The speaker discusses their dislike for white chocolate and how it is not considered real chocolate due to the absence of critical ingredients.

   5.3. The speaker discusses trying out different flavored treats for fall, including a pumpkin pie-flavored snack and a Twix with a green cookie, and shares their thoughts on the taste.

   5.4. Watermelon cotton candy is a favorite treat, especially cotton candy grapes, but eating too much can make you feel worse.

6. 20:40 📅 Some stores still wait until after Labor Day to release fall-themed items, but the speaker finds it surprising as they are used to seeing them early; Jelly Belly offers a variety of flavored jelly beans, including boba milk tea flavors, but some flavors like popcorn lack the texture experience.

   6.1. Stores traditionally wait until after Labor Day to release fall-themed items, but the speaker is surprised that some stores still adhere to this practice, as they are used to seeing fall items early; the speaker also mentions that the start of school and the time change in September or October are indicators of fall.

   6.2. Jelly Belly offers a variety of flavored jelly beans, including boba milk tea flavors, but some flavors like popcorn don't capture the texture experience, making it less enjoyable.

7. 23:09 📅 Combine flavors for clever marketing, like Jelly Belly did with their charts, and try fancy marshmallows with chocolate inside, Halloween sprinkles, and gourmet flavors, which are becoming popular, with some even offering marshmallow Advent calendars.

   7.1. Combine specific flavors to create new flavors, like Jelly Belly did with their charts, for clever marketing.

   7.2. Fancy marshmallows with chocolate inside, Halloween sprinkles, and gourmet flavors are becoming popular, with some even offering marshmallow Advent calendars.

8. 25:38 🎃 Brands are getting creative by offering monthly treats and samples to engage customers and keep them connected, such as makeup samples like tiny mascaras and moisturizers.